Of course it does. There is no doubt about it. Internet Legal Marketing allows attorneys to reach prospective clients far beyond the reach of traditional marketing or networking activities. Online marketing allows you to network with people you would not come into direct contact otherwise. Having multimedia content and blogging communities give your firm exposure that it just can't match in any other media for the price.
What does Internet Legal Marketing include?
Our Internet Legal Marketing strategies encompass many different aspects of online marketing including search engine optimization, pay per click advertising, blogs and pod casting. These elements, combined with a state of the art website, will dramatically increase traffic to your site and your overall exposure on the web.
Search engine optimization (SEO) is the most crucial ingredient of your Internet legal marketing strategy, pushing your firms' ranking in your specific practice areas into the top of the major search engine sites. SEO involves minor alterations to your website, selecting keywords that will generate targeted traffic, continually researching search engine algorithms and policies, and most importantly understanding your goals. Our proven marketing strategies and search engine optimization expertise will give you an effective and results-driven presence on the web. Pay per click advertising is also an effective way to reach potential clients, utilizing the same keyword targeted searching techniques on a pay per lead basis. PPC creates the opportunity to ensure placement of your ad without necessarily investing a large amount of your marketing dollar, making PPC an extremely attractive option and one that your firm should not ignore as a potential marketing technique.
Having a law blog or blawg is another excellent marketing tool for you and your firm. Your blawg is a database-driven tool that not only allows your firm to establish itself as a reliable, helpful authority on particular legal subject matters online, while also significantly elevating your search engine rankings. 14.8 million adults in the US downloaded an audio or video pod cast in the last month. Pod casting is one of the fastest growing technologies today, it allows for potential clients to download your multimedia content in a portable format that can be listened to 24 hours a day, 7 days a week.. This is a great way to increase awareness for your firm while capitalizing on this new media format.
If your firm needs a new website to go along with your search engine optimization, we will refer you to our partners at LawPromo.com. They are a professional Legal Marketing and web design firm specializing in law firm web design. They can handle all of your design and blawg/multimedia needs.
Monday, March 31, 2008
Law Firm Websites are a must!!!!!!!!!!
Yes, if you have any business, you should have a website. Period. No question. Without a doubt, and you must have a professional-looking site if you want to be taken seriously because you only have one shot at making a good first impression
With more and more people relying on the internet to find legal services and representation, you can't afford to miss those potential clients. If you don't have a well executed, professional website, you're losing business to other law firms that do. It's actually better to have no website at all than to have one that makes your firm look bad.
That's where Law Promo comes in.
LawPromo has a solid understanding of what attorneys and law firms need in a successful website. Our award winning team and dedication to excellence are what make us stand out from other design firms. We understand that your company is unique and we can create a professional custom website that will increase traffic and visibility for your firm.
Capturing your potential clients' immediate attention is crucial. The viewer will judge the professionalism of the firm by the design of the website, making it mandatory to have a professional, attractive look. A well designed site will enhance the appearance of your firm and attract clients.
Professional Law Firm Web Design
Internet Legal Services Marketing
Search Engine Optimization
Law Firm Web Design
Legal Marketing Blog
Law Firm Website
Web Design
If you don't have a web site yet, it's long past due, it's just not an optional tool any longer and if you do have one, it's probably due for a dusting off and an update.
Offering 3 different law firm web design packages, Law Promo caters all different sizes of law firms and attorneys, as well as the specific needs of each individual law firm. Law Promo's packages are designed to allow individual law firms to decide their needs, for example one law firm might be perfectly happy with a template design, and another may require setting up a database or implementing an extranet. These things are very different, not only in design, but also in cost effectiveness and time required to complete. THis approach allows no complications as well as no questions as to what exactly a lawyer is getting with each package deal.
With more and more people relying on the internet to find legal services and representation, you can't afford to miss those potential clients. If you don't have a well executed, professional website, you're losing business to other law firms that do. It's actually better to have no website at all than to have one that makes your firm look bad.
That's where Law Promo comes in.
LawPromo has a solid understanding of what attorneys and law firms need in a successful website. Our award winning team and dedication to excellence are what make us stand out from other design firms. We understand that your company is unique and we can create a professional custom website that will increase traffic and visibility for your firm.
Capturing your potential clients' immediate attention is crucial. The viewer will judge the professionalism of the firm by the design of the website, making it mandatory to have a professional, attractive look. A well designed site will enhance the appearance of your firm and attract clients.
Professional Law Firm Web Design
Internet Legal Services Marketing
Search Engine Optimization
Law Firm Web Design
Legal Marketing Blog
Law Firm Website
Web Design
If you don't have a web site yet, it's long past due, it's just not an optional tool any longer and if you do have one, it's probably due for a dusting off and an update.
Offering 3 different law firm web design packages, Law Promo caters all different sizes of law firms and attorneys, as well as the specific needs of each individual law firm. Law Promo's packages are designed to allow individual law firms to decide their needs, for example one law firm might be perfectly happy with a template design, and another may require setting up a database or implementing an extranet. These things are very different, not only in design, but also in cost effectiveness and time required to complete. THis approach allows no complications as well as no questions as to what exactly a lawyer is getting with each package deal.
The Lateral Partner Power Play
Are law firms spending too much time and money branding the firm? We argue that in the age of the portable professional, strategies for promoting, retaining and attracting lateral partner talent — similar to the investment services model — is the path to long-term success.
How does a firm attract top lateral partners with large portable practices and at the same time retain its rainmakers? The solution is the same for both—demonstrate to potential and existing partners that the firm is focused on their success.
Wall Street clearly gets this. When Goldman Sachs reportedly paid out more than $16.5 billion in bonuses, The New Yorker explained, “talent is the most precious commodity on Wall Street; it’s what they sell, so it’s also what they have to pay for.”
At law firms, like all professional service organizations, talent is everything. But consider the difference in how much firms spend branding the firm versus what they spend branding the powerful business generators that are their individual partners.
Firms with genuine respect for their partners—and clients—never lose sight of the fact that clients hire the lawyers they trust, as opposed to law firms with letterhead they recognize. To this end, firms likely to succeed in today’s fluid market are those that view themselves as “brand marketers” rather than the “brand.”
Think of the way the Coca-Cola Company markets Coke, Diet Coke, Sprite, Dasani, or how Apple creates marketing campaigns for iPod, iTunes, and Mac. Just as General Motors bestows a hefty budget to its premier brand, Cadillac, the lateral that has been heavily wooed should expect, upon joining a new firm, to receive marketing dollars devoted to significantly increasing their value during their first year there.
Working with new laterals to develop and implement strategic, sophisticated marketing campaigns enhances their likelihood of success—and sends a clear message to other potential laterals that the firm is dedicated to helping its professionals grow their practices.
Law firms spend millions in branding campaigns in attempts to attract and institutionalize clients. Down the hall, the recruiting department, operating under the assumption that lawyers and their books of business are portable, has little or no marketing support devoted to recruiting partners.
Free agency has created a strong sellers’ market for laterals. Consider that The American Lawyer reported that between October 2005 and October 2006, 2,429 partners changed firms among the AmLaw 200—an average of 12 partners per firm!
This situation exists because clients control the state of play. As long as clients agree, lawyers are free to move as often as they like. To some extent, the legal market has always operated this way. Time and time again, in-house counsel say they hire lawyers not law firms. To avoid this attrition and client instability, firms must recognize where client loyalty lies. The key to obtaining and keeping top clients is keeping their lawyers happy.
When clients say they hire lawyers not firms, we know that practically speaking, what clients really mean is they hire great lawyers who work for “safe” firms. But what makes a firm safe? Safe means a firm with an established reputation for success; a reputation obtained by the results its individual lawyers achieve over time. By devoting marketing dollars to helping laterals solidify and expand their reputations, firms will find that clients come and stay too.
Smart firms should demonstrate to highly sought-after laterals that when they join the firm, an aggressive, sustained, customized marketing campaign will be immediately initiated on their behalf. This is an appealing commitment that’s hard to ignore.
Savvy candidates understand the importance of marketing support, and include marketing expectations in negotiations. They ask questions such as, “how many seminars will you help me produce this year?” And “how will you position my practice in the media?” And, “what will my personal branding budget be?”
Though the acquisition of lateral talent represents a significant investment in time and resources, oddly, many firms fail to engage in much business strategizing at the outset of the recruitment process. Firms frequently do not provide recruiters with enough guidance on the type of candidate likely to add true value to a firm’s current service offering.
In considering potential laterals, firm managers should carefully examine their long-term marketing plans, and identify and select candidates based on these needs. Procter & Gamble would not have purchased Gillette without a strategic marketing plan in place to leverage it. Smart firms ask difficult questions such as: “Where is our practice going, and what talent do we need to make it stronger?” “What will the debt market look like in five years, and who do we need to capitalize on that?” “What business could we get with partner ‘X’ that neither of us can get on our own?”
In an era of free agency, talent is everything. The firms that do the best job of articulating why lateral superstars will fare best with them—and then back up their plans with strategic, focused marketing support, will find they are able to successfully institutionalize the talent they need to attract the clients they want.
How does a firm attract top lateral partners with large portable practices and at the same time retain its rainmakers? The solution is the same for both—demonstrate to potential and existing partners that the firm is focused on their success.
Wall Street clearly gets this. When Goldman Sachs reportedly paid out more than $16.5 billion in bonuses, The New Yorker explained, “talent is the most precious commodity on Wall Street; it’s what they sell, so it’s also what they have to pay for.”
At law firms, like all professional service organizations, talent is everything. But consider the difference in how much firms spend branding the firm versus what they spend branding the powerful business generators that are their individual partners.
Firms with genuine respect for their partners—and clients—never lose sight of the fact that clients hire the lawyers they trust, as opposed to law firms with letterhead they recognize. To this end, firms likely to succeed in today’s fluid market are those that view themselves as “brand marketers” rather than the “brand.”
Think of the way the Coca-Cola Company markets Coke, Diet Coke, Sprite, Dasani, or how Apple creates marketing campaigns for iPod, iTunes, and Mac. Just as General Motors bestows a hefty budget to its premier brand, Cadillac, the lateral that has been heavily wooed should expect, upon joining a new firm, to receive marketing dollars devoted to significantly increasing their value during their first year there.
Working with new laterals to develop and implement strategic, sophisticated marketing campaigns enhances their likelihood of success—and sends a clear message to other potential laterals that the firm is dedicated to helping its professionals grow their practices.
Law firms spend millions in branding campaigns in attempts to attract and institutionalize clients. Down the hall, the recruiting department, operating under the assumption that lawyers and their books of business are portable, has little or no marketing support devoted to recruiting partners.
Free agency has created a strong sellers’ market for laterals. Consider that The American Lawyer reported that between October 2005 and October 2006, 2,429 partners changed firms among the AmLaw 200—an average of 12 partners per firm!
This situation exists because clients control the state of play. As long as clients agree, lawyers are free to move as often as they like. To some extent, the legal market has always operated this way. Time and time again, in-house counsel say they hire lawyers not law firms. To avoid this attrition and client instability, firms must recognize where client loyalty lies. The key to obtaining and keeping top clients is keeping their lawyers happy.
When clients say they hire lawyers not firms, we know that practically speaking, what clients really mean is they hire great lawyers who work for “safe” firms. But what makes a firm safe? Safe means a firm with an established reputation for success; a reputation obtained by the results its individual lawyers achieve over time. By devoting marketing dollars to helping laterals solidify and expand their reputations, firms will find that clients come and stay too.
Smart firms should demonstrate to highly sought-after laterals that when they join the firm, an aggressive, sustained, customized marketing campaign will be immediately initiated on their behalf. This is an appealing commitment that’s hard to ignore.
Savvy candidates understand the importance of marketing support, and include marketing expectations in negotiations. They ask questions such as, “how many seminars will you help me produce this year?” And “how will you position my practice in the media?” And, “what will my personal branding budget be?”
Though the acquisition of lateral talent represents a significant investment in time and resources, oddly, many firms fail to engage in much business strategizing at the outset of the recruitment process. Firms frequently do not provide recruiters with enough guidance on the type of candidate likely to add true value to a firm’s current service offering.
In considering potential laterals, firm managers should carefully examine their long-term marketing plans, and identify and select candidates based on these needs. Procter & Gamble would not have purchased Gillette without a strategic marketing plan in place to leverage it. Smart firms ask difficult questions such as: “Where is our practice going, and what talent do we need to make it stronger?” “What will the debt market look like in five years, and who do we need to capitalize on that?” “What business could we get with partner ‘X’ that neither of us can get on our own?”
In an era of free agency, talent is everything. The firms that do the best job of articulating why lateral superstars will fare best with them—and then back up their plans with strategic, focused marketing support, will find they are able to successfully institutionalize the talent they need to attract the clients they want.
Friday, March 28, 2008
Michael Khouri signs with Law Promo for Website
Renowned Orange County attorney Michael Khouri has commissioned Law Promo for his new law firms website design and SEO. Law Promo has been developing attorney websites for several years now and are very proud to have the www.khourilaw.com project in our hands.
Michael Khouri has been practicing law in Orange County for over 26 years. He is considered an expert in professional licensing defense and the defense of Medi-Care/Medi-Cal audits, and has tried in excess of 100 cases. An expert in representing health care providers, Michael has proven his abilities with a number of cases and has spoken at multiple events. He is recognized throughout California and the Country for his integrity and firm resolve to help his clients get the best possible resolution to their licensing or criminal matters.
Michael Khouri has been practicing law in Orange County for over 26 years. He is considered an expert in professional licensing defense and the defense of Medi-Care/Medi-Cal audits, and has tried in excess of 100 cases. An expert in representing health care providers, Michael has proven his abilities with a number of cases and has spoken at multiple events. He is recognized throughout California and the Country for his integrity and firm resolve to help his clients get the best possible resolution to their licensing or criminal matters.
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